Funneling thousands of dollars into PR firms, hoping for a big break for your Web3 project? It’s time for a reality check.

As someone who’s been in the blockchain marketing arena for over seven years, I’ve seen enough to tell you this: Traditional PR? That’s old school, and it’s not where your money should be.

The PR Pitfall in the Web3 World

We’ve all been there, haven’t we? Eager to get our breakthrough project into the limelight, we turn to what we know best: traditional PR strategies. Press releases, media outreach, the works. But here’s the twist in the blockchain saga — traditional PR isn’t the hero we thought it was. In fact, it’s often the costly sidekick that fails to deliver.

Here’s why: the crypto universe is sprinkled with a plethora of small “media” sites that monetize everything. 🤑 You want your press release published? That’ll cost you. This pay-to-play model flips the script on what PR is supposed to be — unbiased and earned.

In an ideal world, the PR process should be a testament to the merit of your news. Imagine a scenario where even the smallest project with groundbreaking news reaches out to relevant journalists and media outlets. The catch? The interest must be genuine, rooted in the substance of the news, not the depth of your pockets.

In this ideal process, a media outlet intrigued by your press release would take the initiative to delve deeper. They would conduct their research, perhaps even interview you to get the full picture. The result? An article that’s not just a regurgitated press release, but a well-researched piece that adds value and perspective to your news.

The Ripple Effect of Pay-for-Play in PR

Paying for PR coverage isn’t just against the ethos of genuine journalism; it can actually backfire. Think about it: If a journalist knows that a project shells out cash for every piece of coverage, it diminishes the credibility of the news.

It sends a message that the news might not be worth covering unless there’s a financial incentive involved. This perception can lower your project’s esteem in the eyes of discerning journalists and audiences alike.

A Tactical Shift

And let’s talk about the so-called ‘media outreach’. In the blockchain world, reaching out to journalists is akin to finding a needle in a haystack. Many authors in crypto are as elusive as Satoshi Nakamoto himself, leaving you with wasted time and resources.

But here’s a twist: sometimes, the traditional route offers unexpected opportunities. Despite the specificity of blockchain and crypto topics, reaching out to writers in traditional media outlets might just be the workaround you need.

Yes, pitching blockchain concepts, like a DEX, to a journalist primarily focused on family investment tips is challenging. However, it’s not without its merits.

Engaging with a traditional media journalist can open doors in several ways. Firstly, you may receive constructive feedback, something that’s rare in the echo chambers of crypto-specific media. This feedback can refine your messaging, making it more accessible to a broader audience.

Secondly, even if the journalist you approach isn’t the perfect match for your story, they might connect you with a colleague who is. Networking in traditional media circles can lead to unexpected yet fruitful collaborations and coverage.

Crafting the Perfect Pitch for Traditional Media

So, how do you make a compelling pitch to traditional media? Here are a few tips:

1. Find the Right Angle: Tailor your story to resonate with the broader themes that interest traditional media. How does your blockchain project intersect with more universal topics like technology, finance, or innovation?
2. Simplify the Complex: Blockchain can be dense and jargon-heavy. Break down your project into simple, relatable terms that a non-specialist can grasp and find intriguing.
3. Highlight the Human Element: Every project has a story. What’s the human interest angle in your blockchain venture? Personal stories and impacts often pique the interest of traditional journalists.
4. Be Prepared for Feedback: Traditional journalists might provide insights that differ from the crypto media bubble. Be open to this feedback as it can help shape your approach to broader audiences.

⚡️ Get a Personalized Web3 Marketing Strategy

If you need some solid marketing strategizing for your project, I’m here to help. Reach out to me at mail.anapromo@gmail.com, and together, we can develop a tailored marketing strategy for your project.

My approach involves a comprehensive analysis of your project’s goals and crafting a clear, actionable marketing plan that your team can implement effectively. Whether it’s short-term tactics or long-term planning, I’m here to guide and support you in this journey.

Real Impact in Web3: Community, Partnerships, and Beyond

So, where should your focus be? Here’s a breakdown:

1. Community Building: Think of your community as your most valuable asset. In the blockchain world, a dedicated community can propel your project to heights no press release can. Engage with them, listen to them, and build a project they’re proud to support.
2. Strategic Partnerships: Align with other blockchain entities who speak your audience’s language. These collaborations can offer a direct line to communities already primed for what you have to offer.
3. Event Engagement: The blockchain community thrives on events. Whether virtual or in-person, these gatherings are hotbeds for networking and direct engagement with potential supporters and collaborators.
4. Educational Content: Web3 is still a mystery to many. By producing content that educates and informs, you position your project as a thought leader, building trust and credibility.

👋 Hey there, I’m Ana — the visionary behind the marketing engine at PARSIQ, an established Web3 data provider. Brace yourself for a rollercoaster ride through my articles, where I unveil battle-tested tactics, golden insights, and secret treasures mined from over 8 years of diving headfirst into the electrifying world of blockchain marketing.👋 Don’t hesitate to reach out and say hello at ana@nesterova.marketing — let’s spark some revolutionary ideas together!